Enit at the TTG, tourism 4.0 between innovation, climate change and hospitality

Enit at the TTG, tourism 4.0 between innovation, climate change and new forms of hospitality. The national tourism company presents a program of events and previews the latest data from the sector

Innovation network, trends and data to guide the Italian national and international tourist offer. Italy with Enit presents the trends of the tourism sector at the TTG in Rimini from 11 to 13 October 2023, the reference Italian event for the promotion of global tourism in Italy and for the marketing of the Italian tourist offer in the world. At the Ieg Group tourism marketplace and with the patronage of the Ministry of Tourism, the National Tourism Agency meets operators and the media in 12 dedicated conferences.

Three days of debates, seminars and meetings to discuss tourism strategies. Through the TTG, Enit wants to expand access to the vast range of resources made available to operators in the sector, from big data to technology to sustainable hospitality, from new tourist destinations to the most effective marketing strategies. An extraordinary opportunity to improve Italy’s positioning on the markets. Among the new features are institutional partnerships to support businesses, dedicated business services, European funding for sustainable transition and digitalisation. And also tools to orient yourself in the sector between climate change and sustainability, roots tourism and funds.
The actors involved

Furthermore, the National Tourism Agency is involving tourism SMEs (including hotels and other accommodation facilities, schools, agencies and tour operators), innovators and startups, students, young entrepreneurs, public and private tourism professionals, destinations and territorial administrations in European projects linked to the blue and green economy to help SMEs in the process of converting to a more eco-sustainable tourism supply chain through training and training courses, innovation and assignment of microfinancing (vouchers) for the transition to tourism greener.

“New challenges are always needed in tourism and events like this are particularly important because they allow us to broaden our horizons through discussion and different visions. Furthermore, they offer the opportunity to connect with other professionals in the sector, to share knowledge and ideas and guide the directives that will influence the way of travelling, creating inter-institutional and public-private synergies” declares Ivana Jelinic President and CEO of Enit.